Report: Southeast Asia’s Smartphone Market Experiences Lowest Shipments in 6 Years
The Southeast Asia smartphone market falls 15% year-on-year in the second quarter of this year. Photo: Ha Noi Moi According to a recent report, the smartphone market in Southeast Asia experienced a 15% decline in the second quarter of this year. This decline has led to an increase in old stock, impacting new initiatives and vendor inventory. As a result, the festive season has been lackluster. This marks the sixth consecutive drop in growth in Southeast Asia’s smartphone market. Despite the decline, Samsung maintained its lead in Southeast Asia, shipping 4.2 million units and gaining a 20% market share. This was driven by the success of its new A-series models. OPPO held the second position with 3.4 million units shipped and a 16% market share. The brand focused on increasing brand visibility for its Find and Reno series and expanding into markets like Malaysia and Thailand. Xiaomi and Transsion both shipped 2.9 million units, each capturing a 14% market share. Xiaomi l...